Speed sculpt 04. 3D sculpting practice session

I realized I hadn't done one of these in a while.

I'm definitely getting more comfortable in Zbrush. I might post some blender sculpts in the future though. we'll see.

Nqo

What's wrong with Zimbabwean Entertainment

So here I am, right at the onset of 2013. I'm planning ahead for the year, making projections, firing emails off to clients and service providers (Those who may be new to this blog, I run a Creative animation agency called http://nafuna.tv). What bothered me to the extent of writing this (and I don't blog much) was because of multiple observations I had been making throughout the year. In hopes of making a small contribution to the entertainment collective (I can hardly call it an industry), here are a few of my thoughts:

1. Delusion

Delusion has fast become a scourge on our young Afrikan minds. I have observed these artists mimicking MTV visuals in their actual lives... I don't think the American artists even live the lives they portray in their videos. It's all just marketing. I see artists with one joint being played in air and suddenly their egos inflate to enormous sizes. They then mismanage relationships, say the wrong things to the wrong people in the heat of a delusional moment and burn bridges with people that are integral to their very own growth.

LESSON: Don't transplant The thinking behind the marketing strategies made for a different market (America), it simply has never worked and it won't work now.

2. The Business

Observing these artists sometimes, I'd swear they are happy getting played on TV and radio. Few ever talk about financial projections, goals and strategies, Market segmentation e.t.c. Maybe I got it confused when i thought that anything a human being in this modern society does is for the objectives of profit. These delusional clowns are happy to give each other pats on the back and a few handshakes in the streets from a few people who would have heard their song on air. This always confuses me to no ends!

LESSON: Treat yourselves like a business with the aim of profit over Ego! 

3. Image and Marketing

As a business administrative student, I have always understood marketing as a tool to help the "Sale" of a product or service, yes? Not as a means to fuel one's ego that is already high from delusional fantasy?? I am always surprised when I get calls from artists asking for video quotations and prices and when I give it to them the reaction always confuses me. Half of them will say "WHAT!!?? that's too expensive!!!".... too expensive versus what though!!?? In my whole exisitense in running a small business in Zimbabwe, no entertainment product has had a bigger budget than a 30 second commercial but yet always demand more work and "Quality". I know what most of you are thinking..."we're not as big as corporates".... well...... YOU SHOULD BE!!! 

LESSON: Refer to point number 2

Well, that's me, I'm done ranting. I really feel that we need to improve our reasoning in the Entertainment circles.... FAST! The world evolves around us while some of us are too busy with their heads stuck up their asses!

Enqore, Part Animator and overall Alpha Geek